Unless you’ve been living under a rock your entire life, you’ve definitely been handed your fair share of brochures. Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word out about your business, brochures are powerful and effective tools for engaging and educating any audience. But only if your brochure design is on point.
When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can.
So how, exactly, do you design an awesome brochure? Never fear, we’ve got the ultimate guide to brochure design. By the end of this post, you’ll have everything you need to create, design, and print a great brochure that drives results and makes a lasting impact on your target audience.
How to design a brochure
Before you start designing your brochure, get crystal clear on who you’re designing for. Different audiences require different designs, and if you’re not clear on your audience, you run the risk of making the wrong design choices.
In order to design a great brochure, you need to know your audience. Brochure design by Adwindesign for SpinSci TechnologyAsk yourself:
Having metrics in place should be a non-negotiable for every brochure you design. Without metrics, you’ll have no idea if you should keep rolling with the same design for future brochures, or if you need to totally overhaul things to drive more results.
Before you design, determine your metrics by defining what you’re hoping to get out of your brochure. Here are a few ideas:
Your budget is more than just knowing how many brochures you can print. It determines everything from your type of paper to the fun printing techniques you can use to jazz up your brochure.
Come up with a budget-per-print and start making some decisions based on what’s most important. Do you need your brochures to be extra sturdy? Invest in a thicker paper. Do you have a cool idea on how to illustrate one of your points? Look at more expensive ink options and printing techniques to bring your visuals to life.
Knowing how much cash you have on hand for the design and printing process will help you make the best decisions for your budget and squeeze the most out of every dollar.