Re-branding

Infographic

El Diario de Caracas was relaunched under its new name El Diario and currently appears in digital format as eldiario.com

Our Client, eldiario.com, was in need to illustrate a few of their news content with infographic themes to reinforce the information of the articles. We followed our studio rules to deliver a very eye catching, clean images to represent the clients some editorial digital publications.

01. DISCOVER: Background research and creative process of compiling the material to produce the Infographics, such as texts provided by journalists or the copywriter department. Video conference "meeting".

02. DESIGN: Generate design proposal of all elements such as icons, logo construction, color palettes, typeface family and produce the sketches for the client's review.

03. DEVELOP: Develop the files in high resolution based on the chosen sketches and production of the final pieces. Designs are rechecked for full approval before being submitted for publication.

04. DELIVER: The final source files were delivered, responsive, ready to post to multiple social networks like twitter, Instagram, telegram

Our Strategy

Our strategy was based on providing the reader with enriched content, well thought out with graphic resources creating a true experience around the information that we wanted to convey. We highlighted the most relevant part of the article to produce an interesting and impressive piece of good quality.

Our Challenge

Our challenge was to learn to read this data provided by el diario, to know how to analyse it, and to be able to tell the story in an attractive way for the audience. Thus, in the midst of the comunicational upheaval in Venezuela, we aimed to represent this story in a less biased and socially responsible way.

Our Solution

Through graphics, icons, tables and various graphic and creative design resources, we were able to provide the client with another didactic way of analysing, learning and understanding the problems our country is going through.

What we deliver

We designed a clear, concise and eye pleasing piece which is easy to read and understand, aimed to readers of all social classes without the need of extensive text that might detract from the more poignant information the newspaper is trying to present.
We designed the brand identity and a wide variety of marketing collateral ( brochures, instructional binders, roller banners, stationery, packaging design, etc) which enabled staff to implement products and displays.

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